With Inam’s 16 years of experience in the industry, a deep understanding of video, display, and mobile, he is excited about the potential TikTok offers as a new, emerging platform. In his role, he helps brands understand more about what TikTok is doing and how they can build a presence on the app. On top of educating partners, he also finds creative ways to develop original content for them. Most recently, he invited top creators to a movie studio to develop original content based on movie scenes.
Inam’s workday is varied and that’s what keeps his job interesting. His days mostly revolve around coordinating his team; helping them understand how each of their projects contribute to TikTok’s overall success. More importantly, he is present and available for his team to support and develop what they are doing. On a fortnightly basis, he brings the team together to socialize and get to know each other outside of their tasks, building a family unit that cultivates a collaborative atmosphere within the work environment.
“TikTok offers opportunities, learning, and development - it’s the idea of being part of an organization that's just scaling up and the endless possibilities attached to that.”
“There are lots of very different personalities here but everyone’s humble and open, and I think that's one of the beautiful things about working at TikTok.”